Birmingham Privacy

1. Information We Collect in Birmingham

Birmingham collects and processes several types of personal information, including:

2. How Birmingham Uses Your Information

Birmingham uses your personal information for the following purposes:

• Birmingham Service (Contract Fulfilment):
  • Processing and managing your vehicle rental bookings and agreements in Birmingham. Verifying your identity and confirming you meet our rental requirements. Facilitating vehicle collection and return procedures at our Birmingham locations. Processing payments and managing deposits and any applicable charges.
• Birmingham Communication (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and Birmingham rental information. Responding to enquiries and providing Birmingham customer support. Notifying you of changes to our services or policies.
• Marketing for Birmingham (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates relating to Birmingham where you have consented or where we have a legitimate interest. You can opt out at any time.
• Birmingham Service Improvement (Legitimate Interest):
  • Monitoring website usage to improve user experience and functionality in Birmingham. Conducting research to improve our vehicle fleet and services in Birmingham.
• Birmingham Compliance (Legal Obligation):
  • Complying with legal, regulatory, and tax requirements applicable to Birmingham. Preventing fraud and safeguarding the security of services in Birmingham. Resolving disputes and enforcing Birmingham's terms and conditions.

3. Information Sharing — Birmingham

Birmingham may share your personal information with:

• Birmingham Providers: Third-party providers that assist in delivering our services in Birmingham, including payment processors, IT support firms, and maintenance contractors. These providers are bound by contract to protect your data.

We do not sell Birmingham residents' personal information to third parties for marketing purposes.

4. Data Security — Birmingham

For services in Birmingham, we implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, secure servers, and regular security assessments. No internet transmission or e-mail can be guaranteed as completely secure, and we cannot guarantee that unauthorized access, interception, or loss will never occur.

5. Data Retention — Birmingham

Birmingham retains your personal information only for as long as necessary to fulfil the purposes for which it was collected, including meeting legal, accounting, or reporting requirements. Retention periods vary depending on the type of information and the context of processing.

6. Birmingham Rights

Under UK data protection law, Birmingham residents have these rights:

• Right of Access — Birmingham: Request a copy of the personal information Birmingham holds about you.

To exercise these rights in Birmingham, please contact us using the details below.

7. Cookies and Tracking — Birmingham

Birmingham's website uses cookies and similar technologies to improve your browsing experience, analyse site traffic, and personalise content. You can manage your cookie preferences through your browser settings.

8. Birmingham Policy Updates

Birmingham may update this Privacy Policy periodically to reflect changes in its practices or legal requirements. Updates will be posted on this page with a revised Last Updated date. Please review this policy regularly.

9. Contact Birmingham

For questions about this Privacy Policy or Birmingham data practices, please contact us: